Screenshot 2022-05-17 at 15.09.47.png

How We Got Here

Rosie Cave is the Managing Director of Sweet Willow. She has a passion for fabric and textiles, which she studied at art and design college. Rosie's style is usually described as being classy, sophisticated and timeless. She loves interior design and personal styling and takes great pride in using her keen eye for good design to stock Sweet Willow with unique, show stopping gifts, accessories and home décor.

The Background

Sweet Willow is a lifestyle, home and gift shop in the scenic seaside village Aberdovey on the West Coast of Wales. Established by Rosie Cave and family in 2014 as a successful passion project stemming from a love for fabric, textiles and interior and personal styling. The shop is located in a little coastal village, where the mountains meet sea. The rolling welsh hills give inspiration for our product offering while cool undertones from Wales' beautiful West Coast also play their part!

We are now working out how to create an online experience that reflects Sweet Willow's ethos of being welcoming, warm and friendly; with products that can be seen up close through images or touched through videos. We want our website to feel like you're visiting us at home on your laptop!



+44 (0) 75685 40315



  • Instagram
  • Facebook